Sunday launched in the spring of 2005. My primary goal from the beginning was to create products that addressed the reliability problems that riders have faced since the 1980’s. Back in ’05 ordinary frames were still struggling with the same-old “weight verses strength” issues that had limited riders for over two decades. Either a bike was “strong”, but heavy as a boat anchor, or a bike was “light”, but only lasted for a month or two. Worst of all, in both of these cases, the dropouts would still bend or pinch, top and downtubes would still dent, headtubes would still pop off unexpectedly, and rear triangles would still twist. As a pro myself, I was tired of dealing with all of this and I always felt that BMX deserved better. In response, Sunday was born. By implementing features like hollow dropouts, Wave tubing, 41-Thermal® heat-treating, and a level of detail in our design and manufacturing steps that had never been seen before, Sunday quickly became known for groundbreaking technical innovations and modern frame designs.
My second goal for Sunday was to build one of the most talented and creative teams by working with riders that would reflect the same attitude we have towards developing our products. From tech street to concrete parks, and trails to pools, there is always someone on the Sunday team that can shred any given spot. One of the things that I’m happiest about is that our riders are not style-clones of one another. Each guy is an individual with their own tricks, interests, ideas and a unique outlook on riding. This type of individuality fits perfectly with the views that we have toward product design.
Our team and products standout because of substance, quality and originality, and we have always been proud of that. We are motivated now more than ever to continue to make the bikes and products that will meet the needs of today’s riders. Thanks for supporting Sunday.